Week 5 Social Media for Strategic Communication Chapter 9-10

For our final week of class, we read through chapters 9 and 10. I want to focus in on chapter 10 which is about the numbers behind social media.

Parts of this chapter I used for our Pinterest assignment last week. In that assignment I looked at social media measurements and different ways to measure social media accounts. Using this you can find out what is important and what works better. This is important so in the future you know what works which helps make the overall process easier. Say a content creator makes 5 different posts with different content and catered for different people. You could look at the data which in this case would be views, likes, retweets, gained followers, etc. These stats could help you find out what works better for the future.

Another important topic brought up is social media budget. To most people social media budget is zero. Once you get to a certain size or maybe someone is trying to get noticed. A social media budget is useful. Most organizations and creator have investments into social media. For YouTubers it could be programs for editing videos such as Adobe Premier Pro or Blender. Before editing the video, you would need to buy a camera and laptop or pc. Beyond that there are many accessories that can elevate a creator’s video on YouTube. Better microphones, cameras, laptop or pc, lighting, stream deck, etc. The list goes on and on depending on the content someone posts. Especially on YouTube most major creators have a team of video editors who edit and post video for the creator.

Chapter 10 gives insight to some more behind the scenes while dealing with social media.