This week we read chapter 7 and 8 of Social Media for
Strategic Communication. Chapter 8 caught my attention this week.
Audience segmentation is extremely important for
people using social media who are trying to expand their brand and make their
content catered to their audience. I see people all the time try to do audience
segmentation and they struggle to find the right blend. There are so many factors
that can affect what people post. Even the platform can change what someone posts.
One of my friends has 290k follows on TikTok and he uses
audience segmentation. He has built up a reputation of what he posts and his
viewers expect certain content on his TikTok. Especially on TikTok most people
only post 1 type of content. He is targeting a specific genre of content like
funny skits.
Then on YouTube you have a person or people that post
certain content targeting a specific audience. This builds a community. This a
group of YouTube I watch. They all post funny/joking around content while
playing games. The 4 creators have created a community of people who expect
certain content. They also do a podcast to even further the funny/joking
content.
So, these creators use audience segmentation to gain
and build an audience. Then individual creator either make their own communities
or join forces with other creators to build huge communities.
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