Week 4 Social Media for Strategic Communication Chapter 7-8

This week we read chapter 7 and 8 of Social Media for Strategic Communication. Chapter 8 caught my attention this week.

Audience segmentation is extremely important for people using social media who are trying to expand their brand and make their content catered to their audience. I see people all the time try to do audience segmentation and they struggle to find the right blend. There are so many factors that can affect what people post. Even the platform can change what someone posts.

One of my friends has 290k follows on TikTok and he uses audience segmentation. He has built up a reputation of what he posts and his viewers expect certain content on his TikTok. Especially on TikTok most people only post 1 type of content. He is targeting a specific genre of content like funny skits.

Then on YouTube you have a person or people that post certain content targeting a specific audience. This builds a community. This a group of YouTube I watch. They all post funny/joking around content while playing games. The 4 creators have created a community of people who expect certain content. They also do a podcast to even further the funny/joking content.

So, these creators use audience segmentation to gain and build an audience. Then individual creator either make their own communities or join forces with other creators to build huge communities.