Skip to main content

Week 3 PR/Social Media Blog Post

The Podcast I did is about the YouTube's algorithm and I also talk about how Twitch does not have a algorithm really. 

Here is the link to my podcast


Here is my rough outlined notes of what I wanted to talk about on my podcast

Welcome to the first episode of Ryan’s World Podcast. The main topic that I will be talking about is YouTube’s algorithm and Twitch’s non algorithm. While it seems like the algorithm is better in 2021 on YouTube it is nowhere near perfect. And the fact that no one knows how the algorithm works. Many YouTubers over the years have found that certain strategies work better than others.

So, I am going to bring up what’s wrong with the YouTube algorithm and then a few ways people have found that seem to help work around the issue. Talk about Twitch and how the are even worse than YouTube is promoting people’s channels.

 The biggest issue with the YouTube algorithm is trying to build a foundation when someone first starts their channel. That is the hardest part of YouTube is in the beginning getting people to find and see your videos. YouTube still has not done much to help small and new content creators to help them get exposure.

There is a tab on YouTube called explore but honestly most of the channel on the explore page are channel who already have a foundation built. Some of the time the channels in explore are some of the biggest channels on YouTube.

You hear a lot of YouTuber say, “the game is the game”. Meaning they will do what they must do to potentially get their video to get good algorithm. I mentioned earlier that people have found strategies that seem to work well. This goes along with “the game is the game”.

These strategies I will be talking about come from Dream. A YouTube who has blown up in the past year and is now one of the biggest Minecraft creators on the planet.

The first strategy is trend-jacking. Whatever is trending creating content around that in whatever niche you are creating content in. Basically, when a bigger YouTuber produces content in your niche you make videos about that, so you have a higher chance of getting recommended by YouTube to get more views.

The second strategy is creating an algorithm beater. On YouTube channels try to get high retention and longer watch time. These 2 factors can help in getting videos recommended. Dream created a new Minecraft series that had both which most YouTubers cannot do.

But even with these 2 strategies there is no guarantee that a video will get picked up by the algorithm. For this specific YouTuber this is what helped him get his channel off the ground.

Saying this it is still better than Twitch. Twitch is like YouTube, but Twitch only has live streams and therefore has no algorithm. The only promotion on twitch for channels is on the home page of twitch the is a menu at the top with a few streams you can look through. But again, most of those streams are people who already have a foundation and do not necessarily need to promotion.

Why is this an issue not specifically promoting smaller creators. This forces people to make the same content and have the same structure as everyone around them trying to get noticed just like them. This takes away form the creativity from people making videos at the start.

That the end. Just wanted to talk about an issue in social media that I know about. See you next time in my blog posts.
Labels:

Comments

  1. Christian HedrickJune 9, 2021 at 6:23 PM

    Hi Ryan! I loved your podcast and I could not agree more with how unfair it is to small creators just starting out. It seems almost impossible to grow as a small creator because of the big creators getting all of the exposure even though they don't need it. I think your issue is something that should be talked about more because small creators deserve to grow just as much as the big creators.

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 4 SMSC

As week 4 rolls around and is ending there has been something on my mind recently that happened by in May after school ended. When finals were done and I went home and was excited for summer. I needed time away from the classroom and this would be my final summer where I was able to spend most of it with the family. About 3 days after I had been home my granny came to visit my sister who was in town and me at our house. My grandma never liked being called grandma so we called her granny. We ate lunch together and talk for a long time since it had been a while since I had seen her in person with covid and everything. She mentioned how lonely she had become because of it and she had no one to talk to a lot of the time. I told her that I would spend the summer at her house cleaning it out like I did last summer. Eventually she ended up leaving and going home since there was a storm coming, she did not want to be caught in it. 2 days later it is mother’s day. In my family on mother’s d
Post a Comment
Read more

USA vs. Mexico

There was a huge soccer match this past Friday night. USA played Mexico in Cincinnati for their seventh world cup qualifying match. This means they are halfway through world cup qualifying for the 2022 world cup in Qatar. The match is extremely important since Mexico was top of the group before the match was played and if USA won the match, we would move into first place above Mexico. The match was crazy! Pulisic is USA’s best player but he has recently just come back from injury so he did not start. Usually, USA starts off their matches slowly and does not play to well in the first half. Mexico dominated the first half but thankfully did not get a goal. Then the second half started and this is where the action truly began. The game became more chippy and emotions started to rise up. USA started to look better but Mexico was still getting the better chances. That was until Pulisic was subbed into the game with 25 minutes to go. As soon as he came into the game the mentally of the who
2 comments
Read more

Week 3 Social Media for Strategic Communication Chapters 4-6

This week we read Chapters 4-6 in Social Media for Strategic Communication. Chapter 6 specifically stood out to me. In anything we do we should have a plan of what we want to accomplish. Chapter 6 talks about strategic planning for social media. I found this intriguing because most people who use social media do this to some extent. When someone is making a social media post, they subconsciously think about pre-existing information on whatever they are going to post. While individuals may not explicitly think about what they want from their social media post. People post to get a reaction, or they have an end goal to what they posted. They may not necessarily follow every step laid out in chapter 6, but the mindset is similar. This chapter opened my mind to what companies think about potentially when posting on their social media’s. The end goal of a company is to make money. So, when they are doing social media posts whether it is promoting or just creating conversation online com
Post a Comment
Read more