Week 2 Social Media for Strategic Communication Chapters 1-3

Here are some of my thoughts and takeaways from the first 3 chapters of “Social Media for Strategic Communication”.

Chapter 1: Remove your emotional self when interacting online and learn from the situation. This is something I can attest to within the Esports program. If you use emotion when talking online, it makes things messy and clouds what you are trying to get out of the conversation. This is something on the Esports team we implement when talking about what everyone needs to work on to get better at the game. So, using this mind set for online communication can help you in situation when talking in person as well. It makes conversation easier to understand and allows for transparency.

Chapter 2: Being self-aware while using social media is super-duper important. At the time you post or share something I may be funny but later you realize that it was dumb and can hurt your reputation or an organizations reputation. You post a bunch of “funny” posts when you are in high school and college and then you go to get a job and they look at your social media and see you have posted some unsavory messages about certain issues or topics. Then you do not get the job. This is something that has come up with being a part of the Esports program. While we play these online games that usually allow for banter and making jokes towards other players. We must watch and be careful what we say and do because it reflects the university if we get in trouble online and get banned for a period from a game for whatever reason. Or we make a post online saying how we destroyed a team and make fun of them. That can come back and hurt the school in a negative way.

Chapter 3: Personal brands are interesting because some people online have a persona and do not act like they do online or on camera like they do in real life. They build up this reputation online from what tons of people see online and not how they act in real life. It is hard to build up reputation and easy to tear it down. I have seen loads of people who are online influencers make a mistake outside the online social